MERC AI Training Program
Free AI Training for Maine Businesses
Learn how to use AI to save time, automate tasks, and grow your business.
Artificial intelligence (AI) is changing how businesses work across every industry, from retail and restaurants to manufacturers and service providers. If you’re not exploring how AI can help you work smarter, you risk falling behind.
That’s why MTI is offering free access to Coursera’s AI training catalog—specifically curated for small businesses in Maine. Eligible businesses can apply for up to three licenses, each providing four months of full access to Coursera’s Generative AI courses. The catalog includes everything from beginner-friendly introductions to targeted training in marketing, finance, customer service, and more.
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Who Our Program is For
This program is built for any Maine-based small business that aligns with one of MTI’s seven targeted technology sectors looking to improve productivity by using AI. You don’t need a tech background. You just need a willingness to learn and a desire to make your business more efficient, resilient, and future-ready.
Eligibility includes:
✔ Maine-based business
✔ Under $5 million in annual revenue
✔ Interested in exploring AI solutions for your operations
What You Get (for Free!)
- 4 months of full access to Coursera’s online platform (a $236 value)
- MTI’s custom intro course & recommended training for small businesses
- The freedom to take any Coursera course that fits your needs
- Self-paced learning—study when it works for your schedule
- Certificates of completion to showcase your skills
MTI’s Recommended Learning Path
Not sure where to start? We’ll guide you with a proven path that includes:
- MTI’s Custom Intro Course: Build a foundational understanding of AI and its role in improving efficiency, decision-making, and competitiveness
- AI Basics: Understand what AI is and how it applies to business
- Using ChatGPT: Learn how to use generative AI tools effectively
- AI for Business: Explore how AI can improve marketing, operations, and more
Prefer to follow your own interests? Go for it! You’ll have access to the full Coursera catalog. Here are a few ways Maine businesses are using the training:
- Marketing: Brainstorm content faster with tools like ChatGPT
- Sales: Automate outreach and improve lead follow-up
- Operations: Streamline scheduling, reporting, and customer service
- Innovation: Use AI to analyze data, spot trends, or build new products
Why Coursera?
Coursera is the world’s top online learning platform, trusted by over 100 million learners and leading organizations. Your licenses give you:
- Access thousands of AI courses created by 350+ experts from Google, IBM, Vanderbilt, and more.
- Hands-on, business-focused AI skills you can apply right away
- A flexible format designed for busy entrepreneurs
How to Apply and Next Steps
- Fill out a short MERC AI interest form
- MTI will invite you to the MERC portal
- Complete a brief application to confirm eligibility
- If approved, you’ll receive an email from MTI to activate your Coursera licenses and start learning
Licenses are limited and will be assigned on a first-come, first-served basis. MTI has a new online portal for submitting your interest in MTI support. Please read our guidance for navigating the new online portal (PDF). Once you have reviewed the guidance document and are ready to proceed, you can access the online portal.
Are You Part of an Entrepreneurial Support Organization?
If you represent an entrepreneurial support organization (incubator, accelerator, 501c3 non-profit, etc) and are interested in accessing MERC AI on behalf of your organization, please contact Emily Braley at [email protected] aprender mais.
Want to See What’s Available?
Curious about what’s included? Coursera’s GenAI catalog covers everything from foundational AI to tools for marketing, operations, and customer service.
Browse the GenAI catalog
Have questions?
Reach out to the MERC Program Coordinator, Emily Braley, at [email protected].
