International Marketing and Global Social Media (MITC)

Maine International Trade Center (MITC) has teamed up with IBT Online to help your business optimize international marketing efforts. Using case studies and practical examples, you’ll learn how small- to medium-sized companies use localized websites and international online marketing to grow their export sales and brands globally.

Some of the key discussion points include:

• Top export areas (Canada, Europe, Asia, Latin America)
• How search engines work across markets
• Localized websites – what are they and how do they work?
• Using social media platforms internationally
• E-commerce options for Maine exporters
• Costs and benefits
• Reports and analysis

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