Vets First Choice

Taking Back the Pharmacy

MTAF2.0 | $9M

It started with a simple insight: If online technologies could transform other industries, why not veterinary practices too?

A small team with years of experience working with veterinarians asked this question in 2010, right when smartphones and online shopping were taking off.  Others—the internet discounters especially—were using online shopping to divert business away from veterinarians, disrupting relationships with clients, and hurting practice financial results.  There had to be a better way.

Eight years later, Vets First Choice is the leading provider of an innovative new model for practices to manage prescriptions and strengthen relationships with their clients. The company provides veterinarians with a modern, professional online store, a fully-accredited pharmacy service, access to thousands of products, and a friendly, effective way to communicate with pet and horse owners. The system dramatically improves compliance and puts veterinarians back in control of their own pharmacy.

And thanks to the Maine Technology Asset Fund 2.0 (MTAF2.0), Vets First Choice is not only staying put in Maine but expanding their footprint and staff in 2019. At 170,000 square feet, their new headquarters on Portland’s peninsula will include an automated fulfillment center, state-of-the-art specialty compounding pharmacy, and a world-class science, technology, engineering, and math center. In addition to creating approximately 1,000 new, high-quality jobs, this project will have an immediate impact in the surrounding community, including providing educational opportunities through a partnership with the University of New England’s College of Pharmacy.