Social Media and Website Analytics 101

Upcoming Social Media Breakfast
SMBME 73 – Analytics 101

Are you using analytics to measure what’s working – and what’s not?

Marketing of any kind needs analytics. If you’re not measuring your progress as you go, you have no way of knowing how far you’ve come – and which way you need to go to get to your destination. Forget the fancy Excel spreadsheets and formulas (unless, of course, you love that kind of thing). When it comes to analytics, sometimes less is more. For this breakfast, we’ve gathered some of our favorite analytics smarties to talk about the basics of web and social analytics tools – and some more advanced options you might not know about.

Speakers
Jenika Pouliot – Page One Web Solutions
Suzanne Madore – Ethos
Chad Gilley – Portland Press Herald

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