Basics of Buying and Selling Business (EMDC)

Your marketing plan is more than a document; it’s your road map to success. A marketing plan is an active, integral part of your successful business strategy – the guidelines by which all your marketing efforts should be directed and shaped. It’s a road map to ensure that you not only meet your goals on time and on budget, but also that your business success continues to grow through future strategies. In this session we’ll show you how to create the following:

An internal analysis to align your employees’ perceptions with your business goals;

An external analysis to understand your market, competition, and customer base;

A SWOT analysis to utilize your unique marketing advantages;

A tactical game plan outlining your marketing goals and steps to achieve them.

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